Inspired by the traditional cultures of Africa , being so diverse and multilingual , we are building a retail outfit that express the flow of expression through great household staples and domestic but still innovative collectives. We are on a drive to bring great experiences to your homes and tables , engineering the most sustainable and health conscious experiences.
Our Story
Afara was born from a simple truth: distance shouldn't mean disconnection from the flavours that raised you.
Founded in London by Africans in the diaspora, for Africans in the diaspora, we understand what it means to crave the exact taste of home—the red palm oil your grandmother used, the specific brand of jollof rice seasoning, the fresh ugwu leaves that remind you of Saturday mornings.
Every product on our shelves has been carefully selected because we don't just sell groceries—we preserve memories and create new ones around your table.
Our Mission
To make authentic African food accessible, affordable, and convenient for every African household in the diaspora—so Sunday jollof, Saturday pepper soup, and everyday fufu are always within reach.
We believe food is culture. Food is memory. Food is home.
And home should never be more than a click away..
The Promise
Our Promise
✓ Authentic products from trusted African and international brands
✓ Fair pricing with regular launch deals and seasonal offers
✓ Quality guarantee on every perishable item
✓ Fast, reliable delivery across the UK and Europe
✓ Responsive support because we're part of the same community
Shop With Confidence
Secure payments via Stripe & SumUp (Google Pay accepted)
Order tracking on every delivery
Easy returns on any quality issues
GDPR-compliant data protection
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Questions? We're here.
📧 Email: hello@afarafoodshop.com
📱 WhatsApp: [Your number]
🕐 Mon–Sat, 9am–6pm GMT
Afara (ụ̀fàrà) – The Igbo word for "comfort" and "support."
That's exactly what we deliver.
